My aunt brought this mysterious golden cake to Thanksgiving three years ago and refused to share the recipe until I literally bribed her with homemade cookies every week for a month. She finally admitted it was the famous Neiman Marcus cake that's been floating around for decades, and once I tasted that impossibly gooey, buttery center with the crispy sugary top, I understood why people guard this recipe like treasure. Max took one bite and declared it "tastes like butter and happiness had a baby," which is honestly the most accurate description ever. Now this neiman marcus cake appears at every family gathering because it's somehow both fancy enough for special occasions and easy.
What is Neiman Marcus Cake
Neiman Marcus cake is a legendary gooey butter cake made with a yellow cake mix base, topped with a rich cream cheese and butter layer that bakes into an impossibly decadent dessert with crispy edges and an ooey gooey center. Despite urban legends about the recipe costing hundreds of dollars at Neiman Marcus stores, this beloved dessert is actually a homemade Southern classic that uses simple pantry ingredients to create bakery worthy results. The result is a cross between butter cake, cheesecake, and magic; rich, sweet, and so addictively good that people have been sharing and hoarding this recipe for generations.
How To Make Neiman Marcus Cake
Our neiman marcus butter cake uses the perfect ratio of cream cheese to butter in the topping, which creates that signature gooey texture without being too heavy or overly sweet. The secret is slightly underbaking the cake so the center stays luxuriously soft and custardy while the edges get golden and almost candy-like. This technique ensures every slice has that perfect contrast between crispy top, gooey middle, and tender cake base that makes this dessert absolutely unforgettable.
Neiman Marcus Cake Ingredients
For the Cake Base:
- 1 box yellow cake mix (15.25 oz)
- ½ cup butter, melted
- 1 large egg
- 1 teaspoon vanilla extract
For the Cream Cheese Layer:
- 8 oz cream cheese, softened to room temperature
- 3 large eggs
- 1 teaspoon vanilla extract
- 4 cups powdered sugar
- ¼ cup butter, melted
Optional Add-Ins:
- 1 cup chopped pecans or walnuts
- 1 cup chocolate chips
- 1 teaspoon almond extract
Step by Step Method
Prepare Your Baking Pan
- Grease 9x13 inch baking pan generously with butter or cooking spray
- Line bottom with parchment paper for easy removal if desired
- Preheat oven to 350°F so it's ready when cake is assembled
- Have all ingredients at room temperature for best mixing results
Make the Cake Base Layer
- Mix yellow cake mix, melted butter, egg, and vanilla in large bowl
- Stir until well combined into thick, sticky dough
- Press mixture evenly into bottom of prepared pan using greased hands
- Create even layer that covers entire bottom without gaps
Create the Cream Cheese Topping
- Beat softened cream cheese with electric mixer until smooth and fluffy
- Add eggs one at a time, mixing well after each addition
- Mix in vanilla extract for flavor enhancement
- Gradually add powdered sugar, beating until completely smooth with no lumps
Add Butter for Extra Richness
- Pour melted butter into cream cheese mixture while mixing
- Beat until everything is perfectly combined and silky smooth
- Mixture should be pourable but thick enough to stay on cake base
- This butter addition creates that signature gooey texture
Assemble and Bake to Perfection
- Pour cream cheese mixture over cake base layer, spreading to edges
- Mixture will spread during baking so don't worry about perfect coverage
- Sprinkle with pecans or chocolate chips if using for extra texture
- Bake 40-50 minutes until edges are golden but center still jiggles slightly
Cool Completely Before Cutting
- Let cake cool in pan on wire rack for at least 2 hours
- Center will firm up as it cools but stay wonderfully gooey
- Refrigerate for cleaner cuts if serving at party
- Dust with extra powdered sugar before serving if desired
What Pairs Well With Neiman Marcus Cake?
This rich neiman marcus cake pairs beautifully with hot coffee, cold milk, or vanilla ice cream that melts into the warm gooey center. Try it alongside fresh berries or whipped cream to cut through the sweetness for balanced dessert perfection. For holiday gatherings, serve with other Southern classics like pecan pie or banana pudding ice cream to create complete dessert spreads that celebrate traditional comfort food flavors.
Neiman Marcus Cake Variations
Neiman Marcus Cake with Chocolate Chips
- Fold 1 cup chocolate chips into cream cheese layer before pouring over base
- Chocolate melts during baking creating pockets of fudgy goodness
- Sprinkle extra chips on top for more chocolate in every bite
- Perfect for chocolate lovers who want extra decadence
Neiman Marcus Cake with Pecans
- Press 1 cup chopped pecans into cake base before adding topping
- Sprinkle another ½ cup on top of cream cheese layer
- Creates nutty crunch that contrasts beautifully with gooey center
- Traditional Southern version that adds texture and flavor
Lemon Neiman Marcus Cake
- Add 2 tablespoons lemon zest to cream cheese mixture for citrus brightness
- Replace vanilla with lemon extract in both layers
- Drizzle with lemon glaze after cooling for extra lemon flavor
- Lighter, brighter version perfect for spring and summer
Neiman Marcus Bars Without Nuts
- Skip nuts entirely for nut free version everyone can enjoy
- Use chocolate chips, toffee bits, or leave plain for pure butter cake experience
- Still incredibly delicious without any mix ins
- Perfect for schools or gatherings with nut allergies
Equipment You'll Need
- 9x13 inch baking pan for perfect bar thickness
- Electric mixer for smooth cream cheese layer
- Large mixing bowls for preparing both layers
- Rubber spatula for spreading and scraping
- Measuring cups and spoons for accuracy
- Wire cooling rack for proper cooling
Storage Tips
Room Temperature Storage
- Store covered cake at room temperature up to 2 days for best gooey texture
- Cover tightly with plastic wrap or aluminum foil to prevent drying
- Gooey center stays perfect at room temperature
- Best served slightly warm or at room temperature
Refrigerator Storage
- Store in airtight container in refrigerator up to 1 week
- Bring to room temperature 30 minutes before serving for best texture
- Center firms up when cold but softens as it warms
- Refrigeration extends shelf life significantly
Freezer Storage
- Cut into squares and wrap individually in plastic wrap
- Place wrapped pieces in freezer bag, freeze up to 3 months
- Thaw overnight in refrigerator or 2 hours at room temperature
- Warm briefly in microwave for fresh baked texture
Top Tips for Best Neiman Marcus Cake
The first time I made this cake, I used cold cream cheese straight from the fridge because I was impatient, and the topping came out lumpy and never fully mixed smooth no matter how long I beat it. My sister, who worked at a bakery during college, explained that room temperature cream cheese is absolutely crucial; it needs to be soft enough to beat smooth without any lumps, or you'll have chunks of cream cheese throughout your cake instead of that silky gooey layer. Now I always leave my cream cheese out for at least an hour before starting, and the difference is night and day.
Frequently Asked Questions
Why is it called Neiman Marcus cake?
Urban legend claims someone paid hundreds of dollars for this recipe at Neiman Marcus cafe, but it's actually a myth. The cake likely got its name from being a rich, luxurious dessert worthy of the upscale store.
Is Neiman Marcus cake the same as Gooey Butter Cake?
They're very similar! Both use cake mix base with cream cheese topping. Neiman Marcus cake tends to be slightly richer and uses more butter, but they're essentially the same style of gooey bar dessert.
What kind of cake is Neiman Marcus known for?
Neiman Marcus stores don't actually sell this specific cake. The dessert is a homemade recipe that circulated with the store's name attached due to urban legend about its expensive origins.
What is Kamala Harris' favorite cake?
This is unrelated to Neiman Marcus cake, but various sources have mentioned she enjoys coconut cake and German chocolate cake. The question may confuse different viral cake stories.
Your New Potluck Champion
Now you have every secret to creating this incredible neiman marcus cake that turns simple cake mix into the most requested dessert at every gathering. This recipe proves that the best desserts combine humble ingredients with perfect technique to create something that tastes absolutely luxurious.
Ready for more crowd pleasing desserts? Try our Peanut Butter Pie for no bake creamy perfection, or explore our Libby's Pumpkin Pie for classic holiday tradition. For unique cake experiences, our Zucchini Carrot Cake uses similar moist texture with hidden vegetables.
Share your beautiful creations! Tag us @HannahAndSproutKitchen with #NeimanMarcusCake; we're dying to see your gooey golden squares and hear about your family's reaction to this legendary dessert!
Star ⭐️ Rate this recipe and join our community of gooey butter cake enthusiasts!
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Irresistibly Gooey Neiman Marcus Cake
Equipment
- 9x13-inch baking pan (for perfect bar thickness)
- Electric mixer (for smooth cream cheese layer)
- Mixing bowls (one for each layer)
- Rubber spatula (for spreading and scraping)
- Wire rack (for cooling the cake)
Ingredients
Cake Base
- 1 box (15.25 oz) yellow cake mix - for the base layer
- 0.5 cup butter, melted - for cake base
- 1 large egg - for cake base
- 1 teaspoon vanilla extract - for cake base
Topping
- 8 oz cream cheese, softened - for topping
- 3 large eggs - for topping
- 1 teaspoon vanilla extract - for topping
- 4 cups powdered sugar - sifted
- 0.25 cup butter, melted - for topping richness
- 1 cup pecans or walnuts - optional
- 1 cup chocolate chips - optional
Instructions
- Mix cake mix, melted butter, egg, and vanilla until thick; press into pan.
- Mix softened cream cheese until smooth, then add eggs and vanilla.
- Gradually beat in powdered sugar until creamy.
- Mix in melted butter for silky texture.
- Pour topping over base; spread evenly.
- Bake 40–50 minutes until golden edges and soft center.
- Cool completely for 2 hours before slicing.
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